The Wise Consumer

Cali Life Co, Founders Nina Ruud and Rafael Figueiredo, on starting a business with less than $800, working with your significant other, and the importance of art in life

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Meet Nina Ruud and Rafael Figueiredo, Founders + husband and wife team of Cali Life Co., an eco-friendly sunglasses company based out of San Diego, California.
In this episode we cover:
- The entrepreneurial journey that led them to Cali Life Co. and why eco-friendly products
- The pros and cons of working with your significant other 
- The challenges they’ve had to overcome to get to where they are today
- Cali Life Kidz and the importance of art
...more
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The Wise ConsumerBy Madeleine Wisecup
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