California cannabis firms with Rob Hunt. Rob is a founding partner of Linnaea Holdings, a private equity firm that provides investments and operational expertise to California cannabis firms. Linnaea is a back-office solution play, where companies in the portfolio share office management like tax preparation and legal representation. This allows each company to double-down on what they do best, whether its cultivation, extraction, packaging, or retail sales, and ultimately allow Linnaea to create a vertically-integrated portfolio.