California's Delete Act (SB 362) launches DROP on January 1, 2026—one deletion request now reaches all 545 registered data brokers simultaneously. The penalty math scales fast: $200 per request per day means 10,000 consumers times 10 days late equals $2 million exposure. Early enforcement has already hit National Public Data ($46K), S&P Global ($62.6K), and others. For lead sellers, the first visible impact isn't fines—it's patchy data: weaker appends, lower match rates, inconsistent enrichment. Suppression becomes a systems problem, not a compliance checkbox. Operators who treat 2026 as infrastructure work will still be profitable in 2028.