<p>The most powerful thing a company could have is to own a single world about their business in the prospect's mind. Getting to that one simple word is the ultimate sacrifice a brand or company could make. In this episode, we discuss the depths of the 5th law in marketing, the 'Law of Focus'. </p>

The most powerful thing a company could have is to own a single world about their business in the prospect's mind. Getting to that one simple word is the ultimate sacrifice a brand or company could make. In this episode, we discuss the depths of the 5th law in marketing, the 'Law of Focus'.

<p>The most powerful thing a company could have is to own a single world about their business in the prospect's mind. Getting to that one simple word is the ultimate sacrifice a brand or company could make. In this episode, we discuss the depths of the 5th law in marketing, the 'Law of Focus'.&nbsp;</p>

Call For Action : How We Do It & Why E005

The Call For Action is a podcast series from IDO (International Design Order) where advertising professionals share their views and experiences in brand building and marketing. These conversations run deep through the theories of consumer behavior and immutable laws of marketing. Tune in for the episodes to learn about market trends and how consumers make their minds choose a brand.

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Call For Action : How We Do It & Why E005

Call For Action : How We Do It & Why E005