Unleashing the Power of the Law of Division: How Creating New Categories can Transform Your Business" - In this podcast episode, we explore the 10th law of marketing, the Law of Division, and how it can revolutionize your business. We dive into real-life examples of companies that have successfully created new categories and how it has propelled their brand forward. Discover the benefits of creating new categories, how it can impact existing brands, and the strategic considerations necessary for success. Join us as we unlock the secrets of the Law of Division and help you take your business to the next level.