Marketing Science Podcast

Call Tracking and the Customer Journey


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Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.


This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking can add to your marketing stack.


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Marketing Science PodcastBy AZoNetwork