When you think about your business website, you probably think about website traffic, lead form submissions, and online purchases as typical conversions. An increasing number of consumers, however, are returning to the phone as an option for contacting a business.   How do you track these leads and add it to your ROI tracking? Let's discuss!     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].