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Discover how to harness the power of video marketing to grow your Christian business or ministry! In this episode, Carl Willis shares proven strategies for faith-based entrepreneurs who want to expand their reach, increase engagement, and boost conversions through video content.

What You'll Learn:
✅ Why video marketing is essential for Christian entrepreneurs in 2024
✅ 6 types of video content that drive real growth (explainer videos, testimonials, live streams & more)
✅ How to create high-quality videos on a budget using simple tools
✅ Best platforms for distributing your video content (YouTube, Instagram, TikTok, Facebook, LinkedIn)
✅ SEO optimization strategies to help your videos rank higher
✅ How to repurpose one video into multiple pieces of content
✅ Common video marketing mistakes to avoid

Whether you're a Christian entrepreneur, small business owner, or ministry leader, this video will equip you with practical strategies to leverage video marketing for Kingdom impact and business growth.

📊 Key Statistics:

Businesses using video see 49% faster revenue growth
Video emails can increase open rates by 300%
75% of video views happen on mobile devices

🎯 Ready to Take Action?

🔗 Visit Carl Willis: https://carlwillis.com

🎓 Join the Home Business Academy: Start your online business with comprehensive training, tools, and support  - https://thehba.app/intro/carlwillis?TID=YTvideomarketing

📱 Connect With Carl Willis:
Subscribe to this channel for more faith-based business training and marketing strategies that honor God while growing your business.

💬 Let's Discuss:
What's your biggest challenge with video marketing? Drop a comment below and let's help each other grow!

TIMESTAMPS:
0:00 - Introduction: The Power of Video Marketing
0:33 - Why Video Marketing is Essential for Growth
2:15 - Types of Video Content That Drive Results
4:42 - Creating High-Quality Videos on a Budget
6:14 - Choosing the Right Platforms for Distribution
7:46 - SEO Optimization Strategies for Video
9:19 - Video Advertising for Rapid Growth
10:20 - Repurposing Video Content for Maximum Impact
11:23 - Common Video Marketing Mistakes to Avoid
12:32 - Conclusion & Next Steps

#VideoMarketing #ChristianEntrepreneurs #FaithBasedBusiness #ChristianBusiness #ChristianMarketing #OnlineBusinessGrowth #DigitalMarketing #ChristianBusinessOwner #MinistryGrowth #KingdomBusiness #ContentMarketing #ChristianLeadership #EntrepreneurshipForChrist #FaithAndBusiness #ChristianContentCreator #VideoMarketingStrategy #SocialMediaMarketing #YouTubeMarketing #ChristianMinistry #BusinessGrowth #OnlineMarketing #ChristianInfluencer #FaithDrivenEntrepreneur #CalledToBuild #CarlWillis #HomeBusinessAcademy #ChristianSuccess #BiblicalBusiness #PurposeDrivenBusiness

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📷 Instagram: @nomorejob2
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Episode Description

In this interview from Believers Building Businesses, host Craig Clutts talks with Carl Willis—former police officer, pastor, and founder of Simplicity Marketing—who shares his journey from homelessness to building businesses that make disciples globally.

Carl started his business empire in a friend's spare bedroom on a borrowed laptop. Through failure and faith, he discovered entrepreneurship isn't about money—it's about making disciples through the marketplace.

Show Notes

You're Never Ready

• You're going to fail—get comfortable with it
• Failure is feedback: fail fast, fail forward
• What you don't see: 40 failures before success
• Success unlocks next set of challenges

The 80/20 Rule

• 20% of efforts → 80% of results
• Find your 20% and focus there

You're God's Pipeline

• Service mindset makes us give everything away
• You're called to serve AND resource
• Raise your money thermostat
• Prayer: "Make me the most efficient pipeline"

Be the Neurosurgeon

• Don't blast message; become the expert
• Provide value via content
• Audience comes to you pre-positioned to buy
• Specialist's advice followed without price objections

Ask "WHO" Not "How"

• Stop asking "How do I do this?"
• Ask: "Who needs to be with me?"
• 99% of time, answer is WHO
• Could be mentor, coach, partner, book

Real Purpose: Make Disciples

• Business puts you in contact with people
• Jesus uses your life to engage theirs
• Carl's business took him to 8+ countries
• "Use me. Make me Your biggest pipeline."

Key Takeaways

✓ Failure is feedback—fail fast and forward ✓ Focus on your 20% producing 80% of results ✓ You're God's pipeline—raise your money thermostat ✓ Position as specialist; attract ideal clients ✓ Ask "WHO?" not "how" ✓ Real purpose: make disciples through marketplace

Action Items

1. Launch despite fear—fail fast and learn
2. Identify your 20%; eliminate the rest
3. Ask "WHO needs to be with me?"
4. Create content positioning you as expert
5. Daily prayer: "Use me as Your pipeline"

Download free guide at https://biblicalgrowthstrategies.com

Remember: Failure is feedback. Ask "WHO?" Make disciples.

🔗 Stay Connected & Keep Growing:

📘 Facebook: facebook.com/carlswillis
💼 LinkedIn: linkedin.com/in/carlwillis
📺 YouTube: @CarlWillis20
📷 Instagram: @nomorejob2
📝 Blog & Resources: carlwillis.com
📥 Download Free Guide – Faith Driven Success: biblicalgrowthstrategies.com

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In this powerful episode of Called to Build, host Carl sits down with Andy Johnson, founder of Bottomline Development Group, for an intimate conversation about redemption, recovery, and rebuilding a business on biblical principles. After 22 years in executive leadership, Andy's journey took him through the darkness of addiction to a transformative encounter with God's restorative power.

Andy opens up about how outward success masked inner brokenness, the pivotal moment by his pool when God redirected his consulting path, and how a sermon about Barnabas became his second chance. Now over four years in recovery, Andy is building a unique consulting practice that integrates faith, stewardship, and purpose—helping Christian business leaders scale their companies while developing their people.

This conversation tackles the loneliness of leadership, the epidemic of addiction among business owners, and practical ways to align your business with God's design. Whether you're struggling with hidden battles, feeling stuck in firefighting mode, or simply wanting to integrate your faith more fully into your work, this episode offers hope, wisdom, and actionable steps forward.

Key Timestamps

00:00 - Introduction: Success that masks challenges and God's rebuilding process

01:21 - Andy's 22-year journey in executive leadership and early commitment to sound business acumen

02:25 - Discovering "Business by the Book" and first steps toward faith-business integration (circa 2000)

03:20 - The pool-side revelation: God's calling to consult rather than work for one company

04:43 - Derailment through alcoholism and the Barnabas sermon that offered restoration (2021)

06:13 - Helping leaders align faith values with everyday business demands

08:00 - What scaling with purpose and stewardship really means (not just 10x growth)

09:39 - The BDG People Engine: Embedding stewardship of time, talents, and money

11:23 - Navigating seasons of waiting and the "who" that shows up in the wilderness

14:39 - Building the bridge between 12-step recovery and the church

17:33 - The hidden epidemic: addiction rates among business owners and CEOs

19:35 - The four pillars: culture, process adherence, sustainable systems, and planning

20:09 - First steps out of firefighting mode: planning and delegation

23:52 - How success hides inner brokenness and warning signs to watch for

27:18 - How faith reshapes reality: giving God our will moment by moment

28:23 - Defining legacy: being a conduit for others to find or grow in Christ

30:33 - Embracing wilderness seasons: lessons from Paul on contentment

33:06 - The most important shift: seek wise counsel from believers grounded in God's Word

35:12 - Reconciling God-sized vision with a small team

40:24 - Faith and business were never meant to be separated—getting back to God's original design

Key Takeaways

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📘 Facebook: facebook.com/carlswillis
💼 LinkedIn: linkedin.com/in/carlwillis
📺 YouTube: @CarlWillis20
📷 Instagram: @nomorejob2
📝 Blog & Resources: carlwillis.com
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Running a business requires vision, strategy, and resilience. But one of the biggest challenges you as an entrepreneur will face is uncertainty. Market fluctuations, financial pressures, and competitive shifts can create anxiety, making it easy to operate from a place of fear rather than faith. However, as believers, we're called to a different mindset—one that trusts in God's provision and sovereignty even when the future is unclear.

In this powerful episode of the Called to Build Podcast, we explore how to walk in faith, especially when faced with business uncertainty. The Bible reassures us in 2 Timothy 1:7, "For God has not given us a spirit of fear, but of power and of love and of a sound mind." If fear is not from God, then we must learn to resist it and replace it with unshakable trust in Him.

Whether you're a Christian entrepreneur launching a startup, a business leader navigating market changes, or a ministry leader facing financial pressures, this episode will help you understand how fear impacts business decisions and why choosing faith over fear isn't just a spiritual concept—it's a practical business strategy that leads to breakthrough and blessing.

You'll discover the different forms fear takes in business (fear of failure, financial loss, wrong decisions, and rejection) and how these fears lead to paralysis, poor decision-making, and overwhelming stress. We'll explore biblical examples of individuals who faced uncertainty but chose to trust God anyway—Abraham leaving everything familiar, Peter walking on water, and Elijah relying on supernatural provision during a drought.

Most importantly, you'll learn practical steps to build faith over fear in your business: seeking God first in every decision, reframing challenges as faith-building opportunities, stepping out despite the unknown, surrounding yourself with faith-filled advisors, and remembering God's past faithfulness. Because faith requires action—taking steps forward before seeing the outcome.

Through personal stories and real-world examples of Christian entrepreneurs who witnessed God's hand in their businesses, this episode will inspire you to trust God's sovereignty, take action in faith, seek wise counsel, and remember that God is bigger than your fears. No matter what challenges you're facing today, you don't have to be controlled by fear.

Faith over fear is not just an idea—it's a daily commitment to trust in God's plan for your business. Choose to trust God with your business today.

Show Notes

Introduction: The Challenge of Business Uncertainty (00:01)

• Running a business requires vision, strategy, and resilience
• One of the biggest challenges entrepreneurs face: uncertainty
• Market fluctuations, financial pressures, competitive shifts create anxiety
• Easy to operate from a place of fear rather than faith
• As believers: Called to a different mindset—trusting God's provision and sovereignty even when the future is unclear

Biblical Foundation: 2 Timothy 1:7 (00:30)

• "For God has not given us a spirit of fear, but of power an

🔗 Stay Connected & Keep Growing:

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💼 LinkedIn: linkedin.com/in/carlwillis
📺 YouTube: @CarlWillis20
📷 Instagram: @nomorejob2
📝 Blog & Resources: carlwillis.com
📥 Download Free Guide – Faith Driven Success: biblicalgrowthstrategies.com

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Are you constantly creating content but not seeing the engagement you expected? You write blog posts, record videos, and post on social media, yet your message seems to vanish into the void. As a Christian entrepreneur, business leader, or ministry leader, you know that your message matters—but getting it in front of the right people can feel like an uphill battle.

What if there was a way to maximize your content efforts without spending endless hours generating new material? That's where content repurposing comes in.

In this practical episode of the Called to Build Podcast, we explore how to strategically repurpose your content across three key platforms—blogging, video, and social media—to expand your reach, increase engagement, and maximize efficiency. Instead of reinventing the wheel with each new piece of content, you'll learn how to reshape your core material into multiple formats that meet your audience where they are.

Today's attention spans are short, and audience preferences vary widely. Some people prefer reading in-depth blog articles, while others engage with bite-sized videos or visual infographics. Repurposing ensures your message reaches the widest possible audience in the most effective way possible.

You'll discover why blogging serves as the anchor of any content marketing strategy and how a well-written blog post becomes a gold mine of material that can be transformed into videos, podcasts, social media posts, and more. We'll walk through practical strategies for turning blog content into engaging videos, breaking down long-form content into digestible social media clips, and even converting your content into podcast episodes that expand your network exponentially.

Whether you're a blogger, business owner, or content creator sharing your faith-driven message, this episode will help you work smarter, not harder. You'll learn how to maximize your effort, boost visibility across different platforms, enhance your SEO, and reinforce your messaging so people see and hear it multiple times before taking action.

Stop letting your hard work disappear into the void. Learn how to leverage your existing content and multiply it across multiple platforms and formats to reach more people, engage diverse audiences, and solidify your online presence—all while stewarding your time wisely.

Show Notes

Introduction: The Content Creation Struggle (00:01)

• Are you constantly creating content but not seeing expected engagement?
• You write blog posts, record videos, post on social media
• Yet your message seems to vanish into the void
• What if you could maximize efforts without endless hours generating new material?
• Solution: Content repurposing

What Is Content Repurposing? (00:29)

• Instead of reinventing the wheel with each new piece of content
• Repurposing allows you to reshape core material into multiple formats
• Benefits:
  • Expanding your reach
  • Increasing engagement
  • Maximizing efficiency
• Whether you're a blogger, business owner, or content cr

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💼 LinkedIn: linkedin.com/in/carlwillis
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📝 Blog & Resources: carlwillis.com
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What if the key to long-term business success wasn't found in the latest marketing trend or cutting-edge technology, but in an age-old principle—love? Imagine a world where businesses prioritize relationships over revenue, where customers feel genuinely valued, and where success is measured not just in profits, but in trust and loyalty.

In this transformative episode of the Called to Build Podcast, we explore how biblical principles can revolutionize the way you build customer relationships and grow your business. While marketing strategies and financial incentives play a role in business success, one of the most powerful yet often overlooked tools for fostering meaningful customer relationships comes from the Bible's timeless wisdom.

Scripture reminds us that love is not only vital in personal relationships but also in business. Love, as described in the Bible, is patient, kind, and deeply rooted in integrity. These qualities can transform customer interactions, ensuring relationships are built on trust and genuine care rather than manipulation or mere transactions.

Whether you're a Christian entrepreneur building a startup, a business leader managing a growing company, or a ministry leader serving your community, this episode will show you how integrating biblical values—integrity, servant leadership, empathy, generosity, and grace—can strengthen customer relationships while glorifying God.

You'll discover practical applications for demonstrating love in business through patience and kindness, building trust through honesty and transparency, leading with humility by prioritizing customer needs, connecting emotionally through compassion, creating legacy through generosity, and resolving conflicts with grace. In a world where companies often prioritize profits over people, those who lead with love stand out and are rewarded with loyalty and advocacy.

This isn't just about being nice—it's about building a customer-centric culture that drives sustainable success while honoring God through your work. Love and business are not mutually exclusive. When love is at the core of your business practices, success and fulfillment naturally follow.

Show Notes

Introduction: The Power of Love in Business (00:01)

• What if the key to business success wasn't the latest trend, but an age-old principle—love?
• Imagine businesses prioritizing relationships over revenue
• Customers feeling genuinely valued
• Success measured in trust and loyalty, not just profits
• In today's competitive landscape, businesses seek stronger, meaningful customer relationships
• Marketing strategies and incentives play a role, but biblical wisdom is often overlooked

The Biblical Foundation: Love in Business (00:31)

• Love is not only vital in personal relationships but also in business
• Love as described in Scripture: patient, kind, deeply rooted in integrity
• These qualities transform customer interactions
• Relationships built on trust and genuine care, not transactions
• Today's Focus Areas:
  • Integrity builds t

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What if the most challenging moments of your life were actually the training ground for your greatest leadership calling? What if the seasons of loneliness, struggle, and uncertainty were the very places where God was shaping you into the leader He designed you to be?

In this powerful episode of the Called to Build Podcast, we explore how God uses desolate places to prepare faith-based leaders for their calling. Leadership in a faith-based context isn't about power, prestige, or personal success—it's about servanthood, humility, and unwavering trust in God.

The greatest leaders in Scripture and throughout history have been tested in the wilderness before stepping into their purpose. Moses spent 40 years as a shepherd after fleeing Egypt. Elijah learned dependence at the brook Cherith. Even Jesus faced 40 days of testing in the wilderness before beginning His public ministry. These wilderness seasons are where faith is refined, character is developed, and divine preparation takes place.

Whether you're a Christian entrepreneur facing business challenges, a ministry leader navigating uncertainty, or a business professional in a season of waiting, this episode will encourage you that God is not wasting your wilderness experience. Every challenge you face is part of His greater plan to equip you for future impact.

You'll discover biblical patterns of leadership development, personal lessons learned through desolate seasons, and practical steps for navigating the wilderness as a faith-driven leader. If you're in a difficult season right now, this message will remind you that your pain is not going to waste—God is shaping you for something greater.

Show Notes

Introduction: The Purpose of Wilderness Seasons (00:01)

• Challenging moments are often the training ground for your greatest calling
• Seasons of loneliness, struggle, and uncertainty are where God shapes leaders
• Faith-based leadership is about servanthood, humility, and trust in God
• Scripture's greatest leaders were tested in desolate places before their calling

What We'll Cover in This Episode (01:00)

• God prepares leaders through desolate places—seasons of waiting, struggle, and testing
• Your past failures do not disqualify you from God's plan
• Leadership requires trust in God's provision during difficult seasons
• Isolation is part of preparation—learning to hear God in the quiet
• Trials expose character and build endurance
• Faith-based leadership is about servanthood, not status
• God is not wasting your wilderness experience

Biblical Pattern: Moses in the Wilderness (03:29)

• Moses was raised in Pharaoh's palace but fled after a terrible decision
• Spent 40 years as a shepherd, likely feeling his usefulness had passed
• In solitude and humility, God called him to deliver Israel
• Lesson: Your past failures don't disqualify you from God's plan
• God often prepares leaders through seasons of waiting and obscurity

Biblical Pattern: Elijah at the Brook

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What if your ideal customer couldn’t go online without encountering your brand?

In this powerful training, Carl Willis reveals how to build a fully integrated marketing ecosystem that creates omnipresence and drives sustainable growth. It’s not enough to “be online”—you must become inescapable.

✅ Learn how to:

• Turn your website into a traffic-converting hub
• Use content marketing to establish authority and drive SEO
• Leverage social media for organic engagement and paid reach
• Maximize email marketing and retargeting to nurture and convert leads
• Accelerate results with paid traffic strategies on Google, Facebook, YouTube, and TikTok

Whether you’re a coach, entrepreneur, or small business owner, this video will equip you with the roadmap to dominate your niche online.

Learn more:
https://carlwillis.com/the-marketing-ecosystem-creating-an-inescapable-online-presence-for-your-online-business/

📈 Want to learn how to earn while you learn? Check out the Home Business Academy for next-level support and strategy: https://carlwillis.net

#MarketingEcosystem #OnlineBusinessGrowth #DigitalMarketingStrategy #CarlWillis #OmnipresentBranding #ContentMarketing #LeadGeneration #EmailMarketingTips #WebsiteOptimization #FaithDrivenEntrepreneur #SmallBusinessMarketing #OnlineSalesStrategy #SocialMediaForBusiness #MarketingFunnels #RetargetingAds

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📝 Blog & Resources: carlwillis.com
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Join Carl Willis on the Called to Build podcast as he sits down with Craig Clutts, a 27-year Navy veteran who transitioned from military leadership to building two thriving faith-based businesses.

Discover how Craig founded Engedi Construction and Engedi Coaching, applying biblical principles to federal contracting and executive coaching.

In this powerful episode, Craig shares:
✅ His journey from Naval Academy to Christian entrepreneurship
✅ How he discovered his calling through prayer and mentorship
✅ The meaning behind "Leadership is not Likership" from his new book
✅ Practical strategies for leading with love instead of just authority
✅ How to navigate federal contracting as a small business owner
✅ The importance of discovering your core genius and life mission
✅ Why networking and community are essential for Christian entrepreneurs

Whether you're a military veteran considering entrepreneurship, a Christian business leader seeking spiritual guidance, or someone called to build something meaningful in the marketplace, this conversation will inspire and equip you.

📖 Craig's Book: "Leadership is not Likership" - Available now
🌐 Connect with Craig: engediconstruction.com | engedilife.com
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Don't miss this incredible testimony of how God can use your military experience, professional skills, and spiritual calling to build His kingdom through business!

SUBSCRIBE to the Called to Build podcast for weekly conversations with Christian entrepreneurs who are transforming the marketplace through faith.

#ChristianEntrepreneurship #FaithBasedBusiness #SpiritualLeadership #ChristianBusiness #NavyVeteran #MilitaryToEntrepreneur #KingdomBusiness #BiblicalLeadership #ChristianLeadership #FaithInBusiness #CalledToBuild #CarlWillis #MarketplaceMinistry #ChristianCoaching #FederalContracting #EntrepreneurPodcast #BusinessMinistry #VeteranEntrepreneur #ChristianSuccess #FaithDriven #CraigClutts #EngediConstruction #EngediLife

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📝 Blog & Resources: carlwillis.com
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What happens when a former atheist becomes a tech executive, serial entrepreneur, and church planter?

In this powerful episode of Called to Build, Carl Willis sits down with James Hatfield, CRO of LiveSwitch, to explore his journey from a broken past to bold Kingdom purpose. From losing childhood friends to cystic fibrosis, wrestling with death, and battling addiction in his circle—James found Jesus in the pages of the book of John… and never looked back.

You’ll hear how James:

• Went from painting houses to leading billion-dollar tech ventures.
• Built microchurch networks from living rooms to modern art museums.
• Planted a church in a hospice, ministering at the gates of eternity.
• Lives out his faith boldly in the marketplace, even when it costs him.
• Brings his children into the mission through service, adoption, and discipleship.

This episode will stir your heart for legacy, risk, obedience, and the beautiful collision of business + ministry. Whether you’re a pastor, entrepreneur, or purpose-driven parent—you’ll find inspiration, strategy, and Kingdom clarity in this conversation.

👇 Don’t miss the moment that changed everything. Listen now and share with someone who needs to hear this story.

💬 Send us a message:
What’s your “Called to Build” story? How are you merging faith and business?

📲 Connect with James:
LinkedIn – https://www.linkedin.com/in/james-hatfield/

📺 More Episodes of Called to Build:
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#CalledToBuild #JamesHatfield #FaithInBusiness #ChristianEntrepreneur #ChurchPlanting #KingdomBusiness #MarketplaceMinistry #LegacyLeadership #JesusInTheMarketplace #MicrochurchMovement #BusinessAsMission #FaithJourney #GospelInTheMarketplace #FromAtheistToBeliever #ChristianTestimony

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