It means so much - to so many. MSJ explain how and why 96.1 The River began playing all Christmas music 20 years ago and never looked back.

Callin Baton Rouge: Christmas music is HERE!

For anyone who loves Baton Rouge and South Louisiana, Murphy Sam & Jodi host a special weekly podcast from the home base of their nationally syndicated radio show. New episodes every Friday.

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For anyone who loves Baton Rouge and South Louisiana, Murphy Sam &amp; Jodi host a special weekly podcast from the home base of their nationally syndicated radio show. New episodes every Friday.

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Callin Baton Rouge: Christmas music is HERE!

Callin Baton Rouge: Christmas music is HERE!