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What is the big deal about sneakers. Athletes. Rappers. Hollywood stars. Everyone seems to be wearing sneakers. Why? How have the rubber-bottomed, previously athletic shoes crossed over to main culture. Why do people line up for days to get the first pair of new Jordans?  What happened to Adidas? Remember Run DMC?  And what are Red Ball Jets? Join Evan Easterling, Sr., along with Big Brother Mike and Little Brother Steve as they chop it up to make sense of the popularity of sneakers all around the world, at every social and demographic level. 

Listen. Laugh. Learn.