Are you utilizing Calls To Action effectively in your marketing and sales messages? Knowing how and when to use calls to action in your business can be the difference between making the sale or having the client disappear quicker than David Copperfield.

In this episode of the Big Picture Business Podcast, Dominica and Rory dive deep into all aspects of calls to action along with some advanced learning strategies, testing methodologies, and adapting your marketing based on analytical results.

"It’s important to test different calls to action as each have different meanings and produce different results." - Rory Carruthers

"CTAs don’t have to be grandiose or long. They just need to be to the point without sounding abrasive." - Dominica Lumazar

Some Topics Discussed Include:

• How to legally and ethically build rapport in your marketing
• The little-known trick to make your calls to action convert
• An ingenious way to get people to take action
• The number-one strategy for creating compelling CTAs
• How to adapt your marketing based on market feedback

Download the detailed show notes for this episode at https://bpbpodcast.com/calls-to-action-how-and-when-to-use-them