In this episode, the 45th in his CALM leadership series, David continues to look at the role influence plays in making sales. This time around, he looks at how to identify the 4 buyer types and which one the person in front of you is. Something that is especially important when you are trying to make a complex sale. A sale that involves more than one decision-maker saying yes to your product or service.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• There are four buying influence roles present in every complex sale.
• You need to know who fills each of the 4 key roles in the company you are selling to.
• The economic buyer looks at ROI, bottom line impact and price.
• Never assume the economic buyer is the most senior person involved in the purchasing decision.
• The user buyer is the person who is responsible for the process of your product or service that is being bought for. They are pivotal.
• The technical buyer is a gatekeeper, they can´t say yes, but they can say no.
• The coach acts as the guide for the sale.

BEST MOMENTS

‘Understand whose role is to give the final approval to buy.’

‘The user buyer is kind of pivotal even if they're not the final decision maker.’

‘Sometimes the technical buyer poses as the economic buyer.’

‘Without a coach … your ability to influence the outcome is going to be severely hampered.’

 

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]