In David Roberts´ 47th episode of his CALM leadership series, he looks at how to create a win-win in a sale, or a relationship. How to provide your buyers with something that helps them on a human level, while delivering business improvements. He covers how to identify those needs and business improvements.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Nobody is really happy when they have given their time or money and gotten back less in return, over the long term. That is why creating a win-win is important.
• Win-wins create trust and long-term partnerships.
• Delivering a personal win while improving business results for your customer is the golden ticket. It is the type of sale that is a big win.
• You need to meet the human needs of each buyer, e.g. a wish to impress and be promoted or less stress.
• Delivering better business results for the buyer like better productivity or reduced costs is a big motivator for potential buyers.
• User buyers are looking for reliability and improvements in productivity.
• Ask open questions and build rapport to work out what each type of buyer is looking for.
• Never guess what wins each buyer is looking for.
• When you demonstrate that you look for a win-win potential buyers trust you and buy repeatedly.

BEST MOMENTS

‘They might want to stay in power, achieve a promotion...get more time for leisure or less stress.’

‘There will be perhaps a stronger connection to a personal win for the coach than for a business result.’

‘If there is a business result and a personal win, you're into that golden ticket territory.’

‘Are you in a win-win with all of those buying influences?’

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798 

Instagram - https://www.instagram.com/davidcroberts_/

Email - [email protected]