Julian hears about a study into the concept of Pay What You Want from co-author Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School.

Julian hears about a study into the concept of Pay What You Want from co-author Vincent Mak, Professor of Marketing &amp; Decision Sciences at Cambridge Judge Business School.

Cambridge Judge Business School study into Pay What You Want

Julian Clover and Linda Ness present interviews and highlights from the show that wakes up the city and South Cambridgeshire

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Cambridge Judge Business School study into Pay What You Want

Cambridge Judge Business School study into Pay What You Want

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