What goes into building a successful influencer marketing campaign and program? On this episode of Influence, we welcome Camille Martinache, co-founder of Black Soup, who shares wisdom from over a decade of experience running influencer campaigns and building relationships between brands and influencers in gaming at Black Soup, and previously at Vinted and Nevaly. Hosted by Powder.

In this podcast, we cover:

• The role of platforms like TikTok in changing the game.
• Challenges and strategies for ensuring brand safety and authenticity in influencer partnerships.
• What to look out for when managing an influencer marketing campaign from end to end. 
• Strategies for crafting organic creator programs to foster brand loyalty.
• The delicate balance between organic relationships and paid collaborations in influencer marketing.
• Insights into the rising costs of influencer marketing, influenced by market maturity and the influx of non-endemic brands.
• How to build a great creator program like Supercell. 
• The critical role of continuous testing and data analytics in developing effective influencer campaigns.
• A comparison of influencer marketing tactics in gaming versus non-gaming sectors, underscoring the universal relevance of data orientation and testing frameworks.
• Predictions and trends that Camille foresees in the gaming influencer industry.

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