When Code & Theory launched in 2001, digital had a much different meaning. But fast-forward to today, and the world continues to adapt to new technologies that have massive implications for communications and business. 

Code & Theory is at the forefront, from helping advertisers launch their e-commerce businesses to guiding them through the promises and practicalities of Web3. The digital creative agency, which counts one third of its staff as engineers, is also a leader in inclusive design and storytelling. Code & Theory was behind the rebranding of the Washington Commanders, a name developed based on feedback and input from underrepresented members of the fanbase. 

In this episode, cofounder and executive chairman Dan Gardner and president/CEO Michael Treff talk about how Code & Theory positions itself in a changing digital landscape — and what the advertising industry is still getting wrong when it comes to digital. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

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