David DeMuth began his career in advertising at Detroit-based creative agency Doner in 1989. Fast forward to 2023, and he’s been CEO of the 85-year-old creative agency for 14 years. 

Over the years, Doner has evolved along with the industry, but its positioning, “where modern meets mainstreet,” has remained relevant. Doner has a knack for modernizing legacy brands while resonating with everyday consumers. 

And now, as part of the Doner Partners Network, the creative agency is able to tap into capabilities from PR to market research to bolster its offering – which is resonating with clients in new business pitches.

In this episode, DeMuth talks about his approach to talent, Doner’s new office space in Detroit and his experience working with Bruce Springsteen on a Super Bowl campaign for Jeep. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

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