On this episode of Campaign Chemistry, Luz Corona speaks with Jonathan Adashek, the SVP of marketing and communications at IBM. They explore how IBM’s 113 year-old legacy fuels innovation, why story “showing” is central to brand identity and how career growth often emerges from uncomfortable moments. From the launch of the “Let’s Create” campaign to weaving AI into the marketing strategy, Adashek discusses leadership lessons, team dynamics and the future of B2B marketing with humility and clarity.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

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