In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this years ago.

In this episode of Campaign Chemistry, Trowbridge joins Campaign editor Luz Corona to discuss how the Netflix alum built one of the fastest-growing agencies by redefining social-first creative. Trowbridge shares how his time at Disney and Netflix shaped Saylor’s DNA, why “everything is social” and how agencies must adapt in real time to keep up with cultural and platform shifts.

The conversation also dives into Saylor’s newest venture, Elevado, an AI-powered content studio built for future-proof creative production. Trowbridge breaks down how AI should be a tool — not a threat — and how agencies can maintain a human touch while embracing innovation. Plus, he shares advice for aspiring indie founders, the secret sauce to great client service (hint: don’t be a jerk) and why Rhode and Liquid Death are the brands to watch.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

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