There are many common misconceptions about the gaming community that Rachel Delphin is working to dispel. 

The Twitch CMO says that as livestreaming technology becomes more advanced, more creators are entering the Twitch universe from different categories — from travel to music to entertainment — and she’s working to help the community and advertisers understand the breadth of content on the platform. 

In this episode, Delphin also teases plans for TwitchCon, kicking off in San Diego on Sept. 20, and shares her predictions on where the livestreaming space is headed. 

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

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