Surfing Political Waves

Campaign Comms: Anticipating the Latino Vote


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Presidential candidates often vary the messages they tell different voter communities to win over their ballots. Mike Madrid, political consultant and author of How America's Largest Minority Is Transforming Democracy, says that we are witnessing a "generation transformation" of Latino voters and that this change may be the very thing that tips the election scale next week.

“Surfing Political Waves” is a production of the Pepperdine School of Public Policy, a 20-month master of public policy program at Pepperdine University for individuals pursuing human flourishing through policy leadership.

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Surfing Political WavesBy Pepperdine School of Public Policy