This episode is certainly one for the fundraisers as we explore campaign messaging, how to utilise the resources you actually possess and even the fundraising potential of puppies! 

Tracey has been working with charities in Canada for over two decades, helping them to understand what they can't do, as well as expanding their visions of what is possible. Previously a broadcaster, Tracey is well versed in the art of effective messaging and she brings all of that experience to our podcast. We were lucky to have her on and know that if you're planning your latest campaign, you need to hear this.