Almost every major forecast predicting the presidential election favored Hillary Clinton to win, but shortcomings in polling, analysis and interpretation led the public astray. President-elect Donald Trump's campaign used a London-based data analytics company to help advise strategy. Cambridge Analytica product head Matt Oczkowski joins "CBS This Morning" to discuss what they discovered.

Campaign data analyst on Trump's path to victory

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Go beyond the weekday broadcast with "The CBS Morning Podcast.” Listen to in-depth and insightful conversations with newsmakers, authors, executives, celebrities and CBS News reporters.  Subscribe to "CBS Mornings ON THE GO" for the all the news you need to know to start your day in less than 20 minutes.

Go beyond the weekday broadcast with "The CBS Morning Podcast.” Listen to in-depth and insightful conversations with newsmakers, authors, executives, celebrities and CBS News reporters.&nbsp;Subscribe to <a href="https://podcasts.apple.com/us/podcast/cbs-mornings-on-the-go/id1487204915" rel="noopener noreferrer">"CBS Mornings ON THE GO" </a>for the all the news you need to know to start your day in less than 20 minutes.

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Campaign data analyst on Trump's path to victory

Campaign data analyst on Trump's path to victory