A campaign has been launched to help tackle a rise in abusive behaviour towards healthcare workers in primary care across the Humber area.

Repeat instances of aggression, prejudice, threats and offensive language, has led many professionals to feel dread, fear, disrespected, and questioning whether they wish to remain working in the profession.

In this episode LMC Communications Manager Jonathan Appleton speaks to John Gilbert and Alex King from Eskimosoup, the Hull-based marketing agency which has worked with Humberside LMCs to develop the #weareprimarycare campaign, which includes materials and messages to get the message across that abuse in primary care won't be tolerated.