Welcome to The SaaS CFO Podcast! In today’s episode, host Ben Murray welcomes John Glasgow, founder and CEO of Campfire—a fast-growing, AI-powered ERP solution built for modern finance teams. John Glasgow shares his background, from early days in finance at Adobe to leading partnerships at Invoice2Go and the inspiration behind starting Campfire. 

Together, they explore the challenges of building a next-generation ERP, the role of AI in streamlining finance workflows, and Campfire’s rapid rise—including raising $100 million and landing marquee customers in just two years. You’ll hear insights on current trends in CFO tech stacks, best practices for disciplined growth, and why accounting is becoming more strategic than ever. 

Whether you’re a SaaS founder, CFO, or just curious about the future of finance software, this episode is packed with honest lessons, actionable insights, and a look at what’s next for Campfire and the industry at large. 

Show Notes: 

00:00 "From Finance to Founding Campfire" 

03:22 "Building the Modern ERP" 

09:58 "Accelerating Growth in ERP Space" 

11:44 "AI Growth and Rapid Funding" 

14:37 "New Logo ARR Growth Focus" 

17:21 "Building ERP: Focus and Conviction" 

23:31 Capacity Planning and Growth Strategy 

27:23 Finance Software Revolution Insights 

28:54 "Ember AI: Agentic Workflows Evolution" 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/campfire-raises-3-5-million-in-seed-round 

https://www.thesaasnews.com/news/campfire-secures-35-million-in-series-a 

https://www.thesaasnews.com/news/campfire-raises-65-million-in-series-b 

John Glasgow’s LinkedIn: https://www.linkedin.com/in/johnglasgow/ 

Campfire’s LinkedIn: https://www.linkedin.com/company/meetcampfire/ 

Campfire’s Website: https://campfire.ai/ 

To learn more about Ben check out the links below: 

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SaaS Metrics courses here: https://www.thesaasacademy.com/ 

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Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray