Welcome to the MC Master Class, Campground Design and Layout, presented by Modern Campground.

The journey of creating an exceptional campground starts with understanding its purpose. This is much more than simply providing a place for people to pitch tents or park their RVs. It's about creating a haven for rest, relaxation, and connection with nature, a place where memories are created and cherished.

Start by defining the mission and vision for your campground. The mission is your "why" - why does your campground exist, and what unique value does it offer? Perhaps it's to provide a safe, welcoming space for families to experience the great outdoors, or to offer a quiet, serene retreat for city dwellers seeking peace and tranquility. Your vision, on the other hand, is your "what" - what do you hope your campground will achieve in the future? Maybe you aspire to be the top-rated campground in your region, or to be recognized for your commitment to sustainability and environmental stewardship.

Next, identify your target audience. Who are the people you're creating this campground for? They could be families with young children, outdoor enthusiasts seeking adventure, retired couples exploring the country in their RV, or a combination of these. Take the time to understand the needs, expectations, and camping habits of your target audience. This will guide many of your design decisions, from the type and number of camping sites to the amenities and activities you offer.

Finally, consider how your campground will meet the needs of your target audience in a unique or superior way. What will set your campground apart from others? It could be your stunning location, your outstanding customer service, your top-notch facilities, or your innovative programs and activities. This unique selling proposition will not only attract campers to your site, but also keep them coming back.

Understanding the purpose of your campground is a critical first step in the design process. It sets the direction for your design decisions, influences how you allocate your resources, and shapes the experience you offer to your campers. So take the time to reflect on this, and let it be the foundation on which you build your campground.