Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing strategy.

In this episode, we talk about:

• Why AI excels at facilitation but fails at strategic decision-making
• The data problem that prevents AI from creating genuine strategies
• How to use AI as a collaborative tool without over-relying on generic outputs
• Where AI is making the biggest impact in performance marketing right now
• The worst AI advice flooding LinkedIn (and why "AI employees" need to stop)

The Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. 

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Youtube: https://www.youtube.com/@ThriveDigitalMarketing