Reframing Marketing

Can AI really think?


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AI feels like it's thinking. It often seems to truly understand what we're asking it to do.

The reality is quite different. These AI tools predict their outputs with astonishing accuracy. They mimic us in a way that far surpasses most humans' abilities. The result is an AI that feels more than "predictive text'.

What happens when we use these tools, believing they are thinking and understanding us? In this episode, I explore if it's a problem that they don't understand us and what happens when they do.

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Reframing MarketingBy Simon Batchelar