In March 2025, Elon Musk's AI startup, xAI, acquired X (formerly Twitter) in an all-stock deal. This transaction valued xAI at $80 billion and X at $33 billion, raising questions about Musk essentially selling his own company to himself. 

The article highlights that X's value had decreased since Musk's 2022 purchase, potentially disappointing recent investors. Comparisons are drawn to past controversial acquisitions, suggesting possible conflicts of interest and insider trading opportunities. 

The author questions whether this move strategically benefits both entities or serves to artificially inflate the value of a struggling asset. 

Ultimately, the acquisition positions X as a testing ground for xAI's ambitions to have AI own the online conversation.

This article is also available in English on my Medium page, «Can AI save X from Elon Musk?»