It almost goes without saying that we all know about Amazon – the book  seller who has turned into the seller of just about everything. 

What you  may not know about Amazon is that they decided a while back to that they were going to enter into the lucrative video gaming market.  With the power of Amazon behind you, you’d think that there was no way  that they could ever not be successful. However, so far things have not  gone the way that the Amazon product managers had wanted it to go. 

What are they going to have to do to turn their product development  definition around?