Put yourself at one of the initial meetings between Mitt Romney and his advisers prior to preparing for the debates.  At some point during the discussion, a member of his staff may have said, "How do you debate a fairytale, a myth, a fiction, a make-believe person created by the media...and Obama himself?"

Another member may have raised a similar concern with the query, "Even if we win, how do we deal with a media that will trumpet Obama as the true victor?  Because they not only created the fantasy; they have diligently protected it for almost four years."