In today’s podcast episode, I’m teaming up with writing expert, Treasa Edmond to run an experiment.
Together, we are beginning the process of taking the transcript from an older podcast episode and repurposing it to see whether it can help attract more visitors to my onlinebusinessliftoff.com website.
But it’s not going to be just any old blog post. Treasa has brought her extensive experience to the table to make sure that the post is optimised for SEO (search engine optimisation).
Then we're going to monitor the results to see what effect that blog post has on my website traffic and reporting back to let you know what's been happening.
We talk about:

• Our case study process and the problem we'll be tackling [3:30]
• What we mean when we say “SEO Optimised [9:45]
• The difference between copywriting and content writing[24:13]
• How we’ll report results for this ongoing experiment and case study [27:01]
• Tips for turning a content strategy into actual action [29:48]
• Getting the word out to social media about the new blog post [36:53]
• What’s next for the experiment and case study [37:20]
• Why it’s useful to do experiments and case studies like this [38:16]
• Why have a blog post instead of just posting the transcript [39:11]
• Tips for turning a transcript into an SEO optimised blog post [41:09]
• Authorship attribution and dealing with disagreements in a collaboration [43:53]

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