As consumer demand for animal-derived protein grows, so do concerns among some consumer segments about the overall sustainability of livestock production. Increasingly, the animal health industry is researching the development of products and services that enable livestock producers to deliver products that fit consumer preferences for environmentally sustainable protein options.

In this episode we talk with Jenna Lansing, Director of the Agri-Food WatchDesk at Aimpoint Research, a global strategic intelligence firm specializing in the agriculture and food sectors. The firm blends military intelligence techniques with market research capabilities to help organizations in the industry understand what’s really happening in the marketplace, what’s going to happen in the future, and what to do to ensure success no matter what that future brings.

Lansing manages a team of analysts who monitor hundreds of intelligence sources daily to understand what’s happening across the value chain, helping clients see potential impacts and disruptions they might not have otherwise seen. She discusses discusses recent launches, development and approval of new products that reduce methane and ammonia emissions in food animal production, allowing farmers to raise more livestock while reducing their environmental footprint.

This episode is sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they are working to advance animal science worldwide by visiting their website UnitedANH.com.