Description: Season 2 premiere! Explore how creative entrepreneurs are building sustainable careers in today's rapidly evolving digital landscape. Featuring JV Agency founder Jazmine Valencia on growing a music marketing agency from internship to industry leader, and independent artist Lánre on strategically balancing creativity with business acumen.

Key Topics:

·       Building sustainable creative businesses in the digital age

·       Adapting to emerging technologies in music marketing

·       Balancing creative work with practical business strategy

·       The evolution of independent artist careers

·       Using AI and new tools in music promotion

·       Strategic approaches to touring and market expansion

·       The importance of maintaining work-life balance as a creator

Featured Guests:

·       Jazmine Valencia - Founder of JV Agency, music marketing expert

·       Lánre - Independent artist, singer-songwriter

Notable Quotes: "I like to tell people to just don't think AI, think software because what it is is just another version of a software that's helping us." - Jazmine Valencia

"There's not one way to do this. You know, there's so many different routes you can take because this music industry, it just keeps getting more diverse." - Lánre

Connect with our guests:

JV Agency: @jvagency

Lánre: @lanre.official

Follow Could Be Pretty Cool News:

@couldbeprettycool

couldbeprettycool.com couldbeprettycoolnews.substack.com

Keywords: creative entrepreneurship, music marketing, digital transformation, independent artists, music industry, creative business, artist development, digital marketing strategy, music technology