Can authenticity still cut through in a world overflowing with AI-generated content?

In this trailer for the first episode of Vietnam Content Marketing, I explore the growing gap between polished corporate marketing and the raw, human stories that audiences are actually engaging with.

Featuring a preview of the conversation with Amy Wenham, founder of the Women's Business Network, this episode asks an important question for every marketer and business owner:

As AI makes content easier to create, what makes people actually care?

The full episode drops this Friday.

Vietnam Content Marketing is hosted by me, Niall Mackay, founder of Seven Million Bikes Podcasts and Saigon Podcast Studio, exploring the people, ideas and trends shaping marketing in Vietnam.