Associate editor of The Drum, Sonoo Singh talks B2B. Is all B2B marketing emotionally stunted? Kate Howe, chief growth officer, Dentsu Aegis UK&I; Debbie Vavangas, iX leader, IBMix; Bill Kanarick, global customer leader, EY; and Johanna Krantz, commercial director, EMEA, Reuters talk about the new B2B human journey.