Often, brand is more philosophy than business. More chin stroking than change making. Big blue skies, but a bit out of touch with reality.

Andrew Milton, Director of Operations and Planning at rbl, challenges this saying, “your brand strategy is the flip side of your business strategy.”

In other words - done right, brand strategy should help you achieve a truly transformational objective that makes an on-the-ground difference - whether it’s helping increase engagement, membership, or revenue.

rbl’s senior team chats about the difference brand has made in the businesses they’ve worked in (Jaguar Land Rover, Barclays Bank, Severn Trent, etc.). And how they’ve seen it achieve transformational results for our clients.