The Accidental Product Manager

Can Department Store Product Managers Use The Internet To Save Their Stores?


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In this wonderful modern age in which we are all living, just about anything can be purchased online. 

However, there is a downside to this. You can’t touch online products. You can’t hold them in your hands and feel them. You can’t try them on.  What’s missing from this whole online shopping experience is the  ability to get close to the items that we are thinking about buying.  Perhaps this is where the department store product managers could come in. 

Do they hold the secret to getting online products into real customer’s hands?

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The Accidental Product ManagerBy Jim Anderson

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