When Zoot Enterprises hired Eric Hathaway three years ago, the financial services technology provider needed to refresh its entire brand, and Hathaway thrives on change. “I love to help businesses move to the next level – it drives me,” says Hathaway, Zoot’s vice president of marketing. Hathaway, who has a global business leadership resume including Credit Suisse, Standard & Poor's, Microsoft and T-Mobile, helped Zoot reposition itself in the “fintech” – financial technology – market and