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Can Evangelism Be A Sales Channel?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Evangelism, dark social, demand generation. They're on-trend marketing terms, but what do they really mean, and why should salespeople care?
In this episode Darryl is joined by the delightful Jen Allen, Chief Evangelist at Challenger Inc. Drawing from their bulky sales experience, Jen and Darryl explore just what evangelism is, what influence it's having in selling environments, exactly how salespeople can use it to flavour your MO, the importance of persistence, and why your sights should be set higher than lead generation.
🔗 LINKS
Find Jen on LinkedIn. Her podcast is Winning the Challenger Sale, and she's evangelical about Challenger Inc.
That BombBomb article Jen mentioned is here.
Connect with Darryl on LinkedIn.
🧑🤝🧑 IIS PARTNERS
Are you in sales, but you're not using a sales engagement tool? Then you're probably losing out on revenue because you are not engaging with prospects at the right time, with the right cadence, and with enough persistency. You need VanillaSoft.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
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By Darryl Praill
4.5
1111 ratings
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Evangelism, dark social, demand generation. They're on-trend marketing terms, but what do they really mean, and why should salespeople care?
In this episode Darryl is joined by the delightful Jen Allen, Chief Evangelist at Challenger Inc. Drawing from their bulky sales experience, Jen and Darryl explore just what evangelism is, what influence it's having in selling environments, exactly how salespeople can use it to flavour your MO, the importance of persistence, and why your sights should be set higher than lead generation.
🔗 LINKS
Find Jen on LinkedIn. Her podcast is Winning the Challenger Sale, and she's evangelical about Challenger Inc.
That BombBomb article Jen mentioned is here.
Connect with Darryl on LinkedIn.
🧑🤝🧑 IIS PARTNERS
Are you in sales, but you're not using a sales engagement tool? Then you're probably losing out on revenue because you are not engaging with prospects at the right time, with the right cadence, and with enough persistency. You need VanillaSoft.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30