As sustainability reporting becomes more important across global agriculture, farmers are increasingly being asked to provide more data around how food is produced, sourced, and managed.

But what happens when many of these systems are too technical, time-consuming, or simply not designed around the realities farmers face every day?

In this episode, Sharon Nkwah sits down with Charis Aherne, Head of Agricultural Impact at VSAg, to discuss the growing pressure around sustainability reporting, the challenges farmers face with current systems, and how simpler tools like mobile video and AI-supported data collection could help make the process more practical and accessible.

The conversation also explores what these changes could mean for food systems, supply chains, and farmers across emerging markets in the years ahead.

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