Ferrari, Lamborghini and Porsche all have their hands in the fashion  world.  The future of the automotive world is the boutique genre, but  can they survive in fashion?  Lamborghini did well and were ahead of  their time, but they didn't do well enough and I think the problem is in  how they did it.  Now that Ferrari is in the ring they need to change  that thinking.  They can't hide their products from the world.  It's  time to get out there and lead the charge.  

Today we're going to discuss fashion, the market it represents and why  automotive is perfect for the identity of the brands they carry.       

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