Data is supposed to help founders make better decisions. But how much of it is actually reliable?

And what happens when the data looks solid but the assumptions behind it aren’t?

In this episode of Asian Business Owners, I sit down with Tamir Abdel-Wahab, co-founder of Preferences AI, to talk about how founders can use data more critically, what most companies still get wrong about market research and why AI and Web3 may change the way businesses understand customers.

We talk about:

• Why many companies still make decisions based more on instinct than real data
• How bias, incentives and blind spots affect market research
• Why traditional market research is dead
• How AI tools can help founders understand customers faster
• What Web3 really means beyond the buzzwords and why it overpromised
• The keys for founders to think more clearly about data, ownership and decision-making

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Timestamps:

(00:00) Welcome to Asian Business Owners

(00:54) Behind-the-scenes: Family Legacy and Values

(02:49) Behind-the-scenes: When to Have Kids As a Founder

(04:00) Behind-the-scenes: Always On Founder Mindset

(05:01) Meet Tamir and Preferences AI

(07:19) Data Bias and Confirmation

(10:59) Market Research Is Dead

(12:33) Digital Twins and Simulations

(15:31) Memory Layers Explained

(19:28) Philosophy of Prediction

(24:25) Trust and Data Quality

(26:21) Web3 for Verifiable Responses

(27:15) Enriching User Data

(28:11) Training the Digital Twin

(29:06) Tamir's Story: From Finance to Web3

(33:08) Web3 Explained Simply

(35:37) Web3 Hype vs Reality

(40:09) Data Ownership Incentives

(41:03) Next Two Years in AI

(42:53) Autonomous Agents and Safety

(45:30) Choosing Trusted Tools

(47:16) Founder Lessons From Tamir

(50:49) Outro

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👉 To find out more:

Tamir on LinkedIn

Preferences AI website

Preferences AI on LinkedIn

To follow my journey:

💬 abo.pod

📲 Find me on LinkedIn

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