In this episode of the Procurement Software Podcast, James Meads explores the rise of free B2B procurement software and what it really means for buyers. Joined by Tom Ruello, VP of Sales at SpendHound, the conversation unpacks how removing the price barrier can accelerate adoption—without compromising value.

Tom explains how SpendHound’s model works: offering a genuinely free SaaS management and benchmarking platform, monetised through aggregated, de-identified market data. The discussion tackles common procurement concerns—data privacy, commercial viability, and long-term product development—while highlighting the importance of transparency and a sustainable business model.

Key insights include:

1. Why free tools can outperform paid alternatives in mid-market and enterprise environments
2. The pros and cons of data-driven monetisation models
3. How benchmarking and AI-driven insights are transforming software renewals
4. What procurement teams should ask vendors before committing
5. Why time savings can be just as valuable as cost savings

Whether you’re budget-constrained or simply exploring smarter ways to manage SaaS spend, this episode provides a balanced view of risk, reward and opportunity.

[00:00:01] Introduction to free B2B procurement software.

[00:03:09] The origin of SpendHound’s free model.

[00:08:08] Monetisation through aggregated data.

[00:17:41] Mid-market vs enterprise adoption.

[00:20:05] AI-driven contract analysis and benchmarking.

[00:29:18] How to get started and implementation timeline.

And that wraps up another episode of The Procurement Software Podcast!

Thanks again for listening, and do please leave us a review on Apple Podcasts or rate us on Spotify. Every one helps!

We'll be back at the same time next month, so see you there.

If you want to learn more about Procurement Software, check out the useful links below.

1. Connect with Tom Ruello on LinkedIn
2. Check out SpendHound
3. Download our Tech Map for Enterprise
4. Download our Tech Map for Mid-Market
5. Download our Tech Map for SMEs
6. Find your perfect procurement tech solution in our Software Finder app
7. Sign up for the Entproc Newsletter
8. Book an Intro Call and let’s talk all things Digital Procurement!
9. Connect with James on LinkedIn