Enrique Dans's article discusses Google's launch of Gemini 2.5 Pro as a crucial step in the company's effort to adapt to a changing technological landscape. Faced with the declining effectiveness of its advertising-based revenue model, Google is exploring a freemium strategy centered on its advanced AI. 

This shift is driven by the rise of conversational AI, which reduces the space and effectiveness of traditional advertising, and the competition from companies like OpenAI. Google aims to popularize Gemini and transition users to paid subscriptions, mirroring strategies adopted by competitors like OpenAI and Microsoft. 

The article highlights the significant challenge for Google, given its heavy reliance on advertising revenue, to successfully navigate this transition and remain competitive in the AI era.

This article is also available in English on my Medium page, «⁠Can Gemini 2.5 Pro save Google from obsolescence⁠?»