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In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.

What you'll learn in this episode:

• How guerrilla marketing actually started—and why it still works
• What dopamine, serotonin, and rage have to do with virality
• The best physical environments for campaigns that go viral
• How to brainstorm ideas that spark emotional responses
• Why junior marketers need ownership and KPI accountability from day one
• What metrics matter most when tracking unconventional campaigns