Welcome to The Untrended Podcast, where we lift the lid on extraordinary ideas about business and culture.

In this episode, we are exploring the changing relationship between alcohol and creativity. From the legendary drinking culture of advertising’s past to today’s more sober-curious workforce, we ask: Does the hangover have any creative currency left?

The team tackles the myths and realities of alcohol-fueled inspiration, the shift away from pub culture, and what actually sparks great ideas. Is there any truth to the stereotype of the tortured creative genius, or have we all just been romanticising bad habits?

We also dive into alternative ways to build workplace culture, the surprising link between sorting LEGO and creativity, and the modern office’s obsession with plants over pints.

Packed with witty observations, generational perspectives, and a healthy dose of self-reflection, this episode takes a fresh look at an age-old industry tradition.

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Have a question or an idea for us to explore? Use the link in the episode description to send it our way.

Chapter Markers:

[01:11] Trend or Trash: Tough Mudders vs. Pub Crawls

Are agencies ditching the bar for extreme team-building challenges?

[03:27] Plants Not Pubs

Why companies are prioritising office design over work socials.

[06:22] Do Hangovers Ever Spark Good Ideas?

The team debates the link between alcohol and creativity.

[14:10] How Work Cultures Are Changing

Is the traditional agency drinking culture fading away?

[24:00] What Fuels Creativity?

The surprising science behind what helps (and hurts) creative thinking.

[26:50] Mailbag: The B2B Brands That Stood Out This Year

A listener question sparks a discussion on the most memorable brand campaigns.

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