I've set a goal to increase my podcast listenership by 50% with advertising. 

But will advertising achieve that or is advertising a total waste of time after all? As always, I'm letting the data decide.

I've set a goal to increase my podcast listenership by 50% with advertising. But will advertising achieve that or is advertising a total waste of time after all? As always, I'm letting the data decide.

Can I create a podcast advert using international marketing techniques?

Did you know 92% of podcasts fail!

If you would like to know how the other 8% succeed then that's what I look into. 

I'm a former radio news editor and journalist and I've been focusing those skills onto studying podcasters over the past few years.

I study succesful shows as well as the internet's claims for podcast success, and then test everything to see which ideas work in the real world for anyone.

I draw together the best ideas into simple tutorials we can all use, whether it's for a work podcast in a marketing department, to build a personal brand or just for fun.

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Did you know 92% of podcasts fail! If you would like to know how the other 8% succeed then that's what I look into. I'm a former radio news editor and journalist and I've been focusing those skills onto studying podcasters over the past few years. I study succesful shows as well as the internet's claims for podcast success, and then test everything to see which ideas work in the real world for anyone. I draw together the best ideas into simple tutorials we can all use, whether it's for a work podcast in a marketing department, to build a personal brand or just for fun.

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Can I create a podcast advert using international marketing techniques?

Can I create a podcast advert using international marketing techniques?