Brand  Banter

Can I Have $9?: Inside Liz Wilcox's Membership Model


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"Can I have $9?" That single question launched Liz Wilcox's boldest move yet: a low-cost email marketing membership that now boasts 4,000+ members and a cult-like following. In this episode, Liz joins Amanda to spill all the details—how she built a thriving community at a price point that breaks every "charge your worth" rule and why her strategy works.

From her audacious launch email to the marketing tactics that keep her churn rate at just 5%, Liz shares the real, unfiltered story behind her membership model. You'll hear how she leverages other people's platforms, the tweaks she made to retain members, and why creating value doesn't always mean charging a premium.

Whether you're building a membership, looking for fresh marketing inspiration, or just love hearing how bold moves pay off, this episode is packed with insights you can steal and use in your own business.

Ready to banter with the queen of $9 magic? Hit play and join the conversation!

From the Episode:

Join Liz's $9 membership: https://carrylovedesigns--lizwilcox.thrivecart.com/email-marketing-membership/?ref=podcast

Follow Liz Wilcox on Instagram: https://www.instagram.com/thelizwilcox/

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Brand  BanterBy Amanda Shuman

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