1. Relationship not Religion. The What.

(but in your hearts honor Christ the Lord as holy,)

2. Authenticity not Arrogance. The How.

(always being prepared to make a defense to anyone who asks you for a reason for the hope that is in you)

3. Intimacy not Idolatry. The Why.

(having a good conscience, so that, when you are slandered, those who revile your good behavior in Christ may be put to shame.)